Wellness Marketing LTD is a company created by my mom, Tammy Petersen, that started as a marketing communications company for boutique hotels and resorts nearly 20 years ago. Eventually, it turned into a luxury retreat business that combined celebrity influencers with hotel brands worldwide. After COVID put a temporary pause on travel, she relaunched her company, emphasizing wellness events for high-end hotels.
I took the previous branding and expanded upon it, ensuring that the new, post-pandemic values were emphasized. The primary logo uses thin, round letterforms with intricate swashes to create a unique logo customized to the company. Other variants of the logo include also incorporate these swashes and thin lines, making the brand light but also luxurious. The jewel toned colors also show this, as well as the lotus pattern and icon. Because the lotus represents strength and rebirth, I thought this would be fitting to the history of Wellness Marketing LTD as it has gone through it's own rebirth after COVID.
Taylor Petersen | 2024